WhatsApp · Your own WhatsApp Business account

Connect your own Meta WhatsApp account

The direct route: your own WhatsApp Business account, your own number. Messages go out from the phone number ID you configure, and the status Meta reports back is normalized into the same statuses as SMS.

Add a Meta WhatsApp connectionAll integrations
Scope. This integration sends WhatsApp. Delivery events come back through the provider’s webhook and are normalized into the same three statuses as SMS, so a delivery reads the same way whichever channel carried it. Routing and automatic failover, per-number pacing and segment accounting are SMS-channel features rather than WhatsApp ones: a WhatsApp send goes out on the single connection you configure. Opt-out suppression is applied to marketing sends on every channel. Whaleal Platform is a message orchestration layer: it calls Meta WhatsApp’s public API using your account. We do not resell message volume, do not mark up your Meta WhatsApp bill, and do not own your account.

What you need from Meta WhatsApp

Gather these in the Meta WhatsApp portal first. The connection form asks for exactly these fields and nothing more.

FieldWhat it is
accessTokenAccess Token. A token for your WhatsApp Business account.
appSecretoptionalApp secret. Only needed if you want inbound messages. It is under App settings → Basic; it is a different value from the access token.

Credentials are sealed with AES-256-GCM and the console only ever shows a masked value afterwards. Plaintext is never written to logs and never sent back to the browser.

What we configure on the connection

  • Phone number ID. The ID of the sending number in your WhatsApp Business account. It appears in the API path, so it is the identity messages leave as.
  • Default send pacing: 20 messages per second. This is a conservative starting point, applied per connection, and you can change it at any time. Your real ceiling is set by Meta WhatsApp — check your account quota and raise the value to match.

Why teams pick Meta WhatsApp

  • Sends from your own WhatsApp Business account and number
  • Inbound messages verified with the app secret rather than trusted
  • Delivery statuses normalized into the same three statuses as SMS
  • The account and its reputation stay in your name

Worth knowing

  • Meta approves the business account, the display name and the number. That review is between you and Meta, and it happens before the connection can send.
  • Without the app secret the console rejects inbound events, so customer replies never reach the inbox.
  • The phone number ID is configuration rather than a secret — it is visible in the console, and changing it changes the identity you send as.

What stays on your side

These are yours to hold — and that is the point of bringing your own account: the relationship, the rates and the compliance stay in your name, not ours.

  • Meta’s business verification and account review
  • The display name and the phone number registered on that account
  • Meta’s messaging policies, including what may be sent outside a service window
  • The quotas and rate limits Meta WhatsApp grants your account

Next

Whaleal Platform currently offers self-service connections to 6 SMS providers, 4 email providers and 3 WhatsApp providers. Underlying the SMS channel is an SMS adapter library of 33 adapters; the ones outside this list are unlocked on request rather than self-service.

Add the connectionHow Whaleal Platform works