4 minWho decides whether a message is marketing
The platform asks you to declare what kind of message you are sending instead of inferring it from the text. That one field decides whether the opt-out gate applies — and the honesty of the declaration is yours.
Read the guide →5 minPacing, quotas and why we queue
Every connection carries a send rate. The platform queues to that rate instead of firing as fast as a provider will accept, because the fastest way to get throttled is to send at the speed that causes it.
Read the guide →IndustriesE-commerce & retail
A storefront runs on the messages customers actually read: the confirmation, the dispatch note, the delivery window, the code after a failed payment. Send all of them over the SMS, email and WhatsApp accounts your store already pays for.
Open →IndustriesFintech & payments
In payments the message is often the product: a code that has to land before the session expires, an alert that proves a transaction happened, a reminder that keeps a subscription alive. Connect your own accounts, and the send path stops being the part you have to watch.
Open →IndustriesHealthcare & clinics
Most clinic messaging is administrative, and a missed administrative message costs a wasted appointment slot. Send a confirmation at booking and a timed reminder before, on the number the patient gave you — and keep clinical detail out of it.
Open →IndustriesLogistics & delivery
A delivery operation lives on contact attempts: the customer who is not home, the gate code nobody has, the parcel heading back to the depot. Each of those is a message that either saves a second trip or causes one.
Open →IndustriesSaaS & online services
Your login codes, incident notices and renewal nudges sit on the critical path of someone else’s workday. Send them from your own service with a tenant API key, and read the outcome back through the same API.
Open →IndustriesMarketplaces & platforms
A marketplace messages two audiences about the same event for opposite reasons: the buyer wants it to arrive, the seller wants proof that it did. That makes the receipt the part worth getting right.
Open →IndustriesTravel & hospitality
Travel messaging is shaped by the clock: a confirmation that has to arrive immediately, a reminder the evening before, a disruption notice that is worthless once the guest has left for the airport. Send each one from an account that is still accepting traffic.
Open →IndustriesOn-demand & field services
Field service messaging is measured in minutes: a technician twenty minutes away, a job that moved, a customer who will not be in. Send the ETA when the event happens and it saves a trip; send it late and it is worse than silence.
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